Under the patronage of H.E. Sheikh Nahayan Mabarak Al Nahayan, Cabinet Member, Minister of Tolerance and Coexistence


Supporting universities with year-round networking and
engagements with students across the region 

Year-Round Thought-Leadership & Engagement.

Najah is supported by the Ministry of Education in the UAE. For the past 15 years, Najah Expo has run as UAE’s leading higher-education fair, annually hosting 16,000+ students & parents, and 150+ universities from 20+ countries around the world. Najah Dubai is the extension of the highly successful Najah Abu Dhabi.

Najah Abu Dhabi

  • Dates: 26 - 28 October 2022
  • Venue: Abu Dhabi National Exhibition Centre (ADNEC)

Najah Dubai

  • Dates: TBC
  • Venue: TBC

Stand out with our tailored participation packages.  

Stand Enquiry Form


In 2021, Najah has evolved into a multifaceted event 

That now offers all its participants a multiple touchpoint engagement throughout the entire year – thus further supporting your university’s consistency in branding, thought-leadership, as well as lead generation.


Why Exhibit?

Establish and enforce your brand recognition across the Middle East region.

Generate Leads and have direct one-on-one meetings with your prospective students.

Showcase  your Thought Leadership to students and their families across the region.

Who should exhibit?

  • Universities
  • Colleges 
  • Vocational training institutes 
  • Education consultants
  • Language centres
  • Student accommodation

Who will you meet?

  • Grades 10-13 Students
  • Post-16 college students
  • Post-graduate applicants
  • Parents
  • Career & Student counselors
  • Principals & heads of institutions


How Najah can help put your University in front of your target audience?

Branding and Profiling

Establish and boost your brand recognition through the event’s rigorous media and marketing campaign.

Your university will be showcased in the monthly media and marketing communications run for this event – reaching students, schools and colleges counsellors) across Abu Dhabi, Dubai and the Northern Emirates.

Deliver your message

Do you have a message to deliver to Students? Their Parents? Or School Counsellors?

Your university will have the opportunity to hold a 30 minute Presentation within the dedicated Seminar Theatre – where you will be able to present the benefits that your university has to offer, development opportunitie and answer any questions.

Networking Opportunity

Your university will have its own exhibition space; an ideal opportunity to meet and conduct discussions with students (and their parents), as well school counsellors from across the UAE.

We will work with you closely in launching a tailored campaign targeting the students who are specifically interested to pursue their education in your country.


Get involved

Book your space

With Najah 2022, get the best of both worlds by joining us online and in-person.

   Apply for a stand   


Najah offers online and in-person bespoke packages keeping a range of goals in mind.

Post Show Report

The Najah 2021 Virtal Expo Post Show Report is now available! Download to get valuable insights.



Past Najah Event Highlights


Keeping you safe

Placing your safety at the heart of our events.

Najah Abu Dhabi and Najah Dubai will be organised in accordance with Informa's AllSecure health and safety standard.

Informa AllSecure is our approach to enhanced health & safety standards at our events following COVID-19. 

Informa has collaborated with association partners including UFI, AEO and SISO, peers including Reed Exhibitions and Clarion, venues, suppliers, contractors and health, government and local authorities to develop industry-wide AllSecure standards that raise the bar on safe, hygienic, productive and high-quality organised event experiences.

Informa AllSecure is how these standards are being adopted in our business. It means that when exhibitors, speakers, sponsors and attendees come to our events, they can connect, learn, know more and do more business, effectively, safely and with confidence.

           Find out more